The Purpose of a Press Release and How to Write One

If you’re thinking about public relations[1] strategy for your business, you’ll certainly be considering press releases. But, although many know what they are, few know how and when to use them. A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or...

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How to Write a Press Release in 2020 (+7 Press Release Format Examples)

It’s no secret that we are more surrounded by news than ever before and that public relations[1] materials are more important than ever. It’s nearly impossible to check your email or scroll through your Facebook feed without being bombarded by the latest articles, covering everything from politics to lifestyle to Elon Musk’s latest innovation[2]. And while folks have long claimed...

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