22 PR Tools for Monitoring & Managing Media Relations in 2020

Cision[17] is one of the most well-known and full-featured PR software options on the market. It’s database contains more than 1.6 million journalists, influencers, and editorial contacts, The platform provides advanced distribution, tracking, and analyzing features to makes sure you never miss a mention or fail to prove the value of your agency’s PR efforts. You can also run content amplification campaigns through the site so that your editorials and content show in recommended content modules on sites.

Cision’s pricing depends on the client’s needs, but small-business plans have been known to be as little as $20/month.

9. Brand24

Price: $49/month for Plus Plan

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Brand24[18] lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.

10. Anewstip

Price: $200/month for Standard Plan, free with limited features

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Anewstip[19] is a search engine for finding journalists, influencers and media outlets that have recently mentioned a topic on Twitter. You can filter by journalists’ profiles only, topic, and language, and then sort by influence, number of tweets, or how many times the person has mentioned your keyword. With this information, you can then create media lists and export these for pitching or use the site’s paid service to pitch and track outreach and response. The site is also useful for monitoring tweets and articles being published about a keyword so that you can jump onto emerging trends or get in touch with journalists interested in a topic.

11. Agility PR Solutions

Price: $350/month for Connect Plan

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Agility PR Solutions[20] provides powerful, yet easy-to-use media database, monitoring, and analytics solutions for communicators. The service helps you distribute and analyze the results of press releases, providing access to more than 700,000 journalists, influencers, and bloggers all over the world, and it provides a ton of targeting and distribution options for reaching niche and industry contacts or for targeting individuals by location or job title. These tools allow you to identify and connect with influencers, capture coverage, and measure impact of everything you do, making it easy to monitor and measure traditional, broadcast, social media, and online coverage.

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