22 PR Tools for Monitoring & Managing Media Relations in 2020

PR software should be used to make this ongoing challenge easier; you want to know who, what, where, when, and how to get your messaging out. Here are the top media monitoring and PR tools to put on your radar in 2019.

1. HubSpot’s Public Relations Kit [Featured Tool][4]

Price: Free – Download Now[5]

Untitled design (41)-2Download These Templates[6]

HubSpot’s Inbound Press Release Templates & Public Relations Kit[7] are the perfect prompts for scaling PR at your company. We’ve mapped out a structure for writing the perfect press release for any situation, and we’ve included a PR checklist and best practices guide as well. The kit is free and immensely helpful no matter what the state of PR is in your company. Click here to download[8] the kit now.

2. Prowly

Price: $108/month for Basic Plan

Prowly PR tool

Prowly[9] is a content platform that allows people to organize, publish, and solicit earned media opportunities from timely news they report on. PR junkies can do it all from the Prowly app, which splits its features between two pieces of software: Brand Journal and Audience Pitch. Start by building your newsroom with Brand Journal, then distribute your content and track its results using Audience Pitch.

Here’s a real Prowly page[10] from HubSpot’s Global Partner Program Manager, Iliyana Stareva — author of the new book Inbound PR[11] (another terrific PR tool for today’s communications professionals).

3. Muck Rack

Price: Contact for quote

Muck Rack for journalistsMuck Rack’s software enables PR teams to effectively find the right journalists for their stories, send customized pitches, collaborate as a team, and quantify their impact. [12]

Today’s PR professionals have no time for inaccurate contact information, disjointed workflows or archaic software. That’s why companies such as Under Armour, Taco Bell, Pfizer, Golin and Penguin Random House use Muck Rack to take their communications to the next level.

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